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Point Of Purchase Basics
A Point of Purchase display is any type of display or printed item that promotes a product, incites impulse purchases and drives sales by drawing attention to the product. And according to a University of California–Berkley study, it’s effective. Research has shown that customers are six times more likely to buy a product if a point-of-purchase display highlights it.
Although the most basic Point of Purchase display is a sign, the options range from mobiles, easel cards and life-size stand-ups to movie displays, floor graphics, decals and banners—and everything in between. And anyone who has a product to sell—whether it’s a supermarket, bank, car dealer or restaurant—can benefit from Point of Purchase displays.
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